Miller Brewing announced it will help celebrate the 100th anniversary of Milwaukee neighbor Harley-Davidson this summer with a series of on-pack, online and live event promotions.
To start, Miller will offer commemorative Miller Lite and Miller Genuine Draft 24-ounce cans featuring a look back at Harley-Davidson history.
Later this summer, Miller will give away 100 Harley-Davidson motorcycles through sweepstakes on www.millertime.com or through local promotions.
In August, Miller will award trips to the “Party of the Century,” at Harley-Davidson headquarters.
Zipatoni, St. Louis, handles.
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