Chief Marketer Staff

• Elizabeth Arden to Launch Fragrances under GANT Brand

  Elizabeth Arden International S.a.r.l. has formed an exclusive licensing agreement with men’s fashion brand GANT Company AB to manufacture and distribute

• DoubleClick Debuts Anti-Spam Initiatives

  DoubleClick Inc., the online advertising services firm, has unveiled some anti-spam initiatives in an attempt to help legitimate marketers and the e-mail

• Agencies

  Bender/Helper Opens Entertainment Marketing Company

  Public relations firm Bender/Helper Impact has opened an entertainment marketing services company, Entertainment Impact. Steve Honig was named general

• Lawmakers Mull Guidelines for Marketing ‘Safer’ Cigarettes

  A Congressional committee heard testimony last week on marketing guidelines for “safer” cigarettes as the U.S. House of Representatives mulls legislation

• Agencies

  Cingular Takes Wings With Charlie’s Angels Tie-In

  Cingular Wireless is tapping into Sony Ericsson and Sony Pictures Entertainment for a national marketing campaign for the June 27th release of Charlie’s Angels: Full Throttle.

• CEO CMI Charlie Horsey Steps Down

  Charlie Horsey, CEO of New York City-based promotion and event marketing firm CMI, will resign his position effective Aug. 31. Charlie Horsey His decision

• Q&A: Speaking Asian Americans’ Language

  Direct recently spoke on the potential of the Asian American demographic for direct marketers with Saul Gitlin, executive vice president of strategic

• News Briefs

  KELLOGG CO.: plans to expand its licensing initiatives beyond the cereals and snack foods categories to toys, apparel, entertainment, publishing and food.

• Office Depot Taps Cardonet for E-Catalogs

  Office Depot, the office supplies direct marketer and retailer, has tapped Cardonet’s Product Master software to streamline the creation and syndication

• Amazon Creates Online Services Operation

  — Amazon.com is creating a Web Site services subsidiary, Amazon Services. Target Corp. and Toys R Us are already using the company’s technology