Chief Marketer Staff

• Elizabeth Arden to Launch Fragrances under GANT Brand

  Elizabeth Arden International S.a.r.l. has formed an exclusive licensing agreement with men’s fashion brand GANT Company AB to manufacture and distribute

• Wunderman Merges Direct Media Capabilities into Mediaedge:cia

  Direct ad agency Wunderman has merged its direct media group, Wunderman Media, with Mediaedge:cia, a New York-based media agency. The move involves roughly

• DMA to Host International Council Day

  The Direct Marketing Association is offering a one-day seminar focusing on international direct response campaigns on June 18. The event will feature

• Ease of Use Drives Online Shopping: Jupiter

  Although price is still a major driver of online purchasing, buyers chose Web site ease of use as the most important factor in assessing which sites to

• Agencies

  Pepsi Collects 2 Million Sign-Ups for Billion Dollar Sweeps

  After a month, Pepsi’s Play for a Billion has drawn 2 million registrants eager for a shot at stardom (and $1 billion, of course). To register, consumers

• Cordiant Close to a Deal?

  New ownership for troubled Cordiant Communications Group could emerge this week. WPP Group is thought to have made a bid for London-based Cordiant in

• Q&A: Speaking Asian Americans’ Language

  Direct recently spoke on the potential of the Asian American demographic for direct marketers with Saul Gitlin, executive vice president of strategic

• News Briefs

  KELLOGG CO.: plans to expand its licensing initiatives beyond the cereals and snack foods categories to toys, apparel, entertainment, publishing and food.

• Numbers Up, But Off Goals, for DM Industry: Survey

  While direct marketers anticipate more economic strength in 2003 than in 2002, they’re a ways off from being healthy, according to the Direct Marketing

• Office Depot Taps Cardonet for E-Catalogs

  Office Depot, the office supplies direct marketer and retailer, has tapped Cardonet’s Product Master software to streamline the creation and syndication