Chief Marketer Staff

• Wunderman Merges Direct Media Capabilities into Mediaedge:cia

  Direct ad agency Wunderman has merged its direct media group, Wunderman Media, with Mediaedge:cia, a New York-based media agency. The move involves roughly

• Elizabeth Arden to Launch Fragrances under GANT Brand

  Elizabeth Arden International S.a.r.l. has formed an exclusive licensing agreement with men’s fashion brand GANT Company AB to manufacture and distribute

• Cynthia West, List Industry Executive, Dies

  Cynthia West, who had been an account executive at several list companies, died this week of lung cancer. She was 43. She had most recently served as

• Lawmakers Mull Guidelines for Marketing ‘Safer’ Cigarettes

  A Congressional committee heard testimony last week on marketing guidelines for “safer” cigarettes as the U.S. House of Representatives mulls legislation

• Agencies

  Cingular Takes Wings With Charlie’s Angels Tie-In

  Cingular Wireless is tapping into Sony Ericsson and Sony Pictures Entertainment for a national marketing campaign for the June 27th release of Charlie’s Angels: Full Throttle.

• CEO CMI Charlie Horsey Steps Down

  Charlie Horsey, CEO of New York City-based promotion and event marketing firm CMI, will resign his position effective Aug. 31. Charlie Horsey His decision

• Short Cuts

  The Yankee Candle Co. Inc. has named Michael B. Polk to its board of directors. He’s currently group vice president of Kraft Foods North America.

• DMA to Host International Council Day

  The Direct Marketing Association is offering a one-day seminar focusing on international direct response campaigns on June 18. The event will feature

• Ease of Use Drives Online Shopping: Jupiter

  Although price is still a major driver of online purchasing, buyers chose Web site ease of use as the most important factor in assessing which sites to

• Agencies

  Pepsi Collects 2 Million Sign-Ups for Billion Dollar Sweeps

  After a month, Pepsi’s Play for a Billion has drawn 2 million registrants eager for a shot at stardom (and $1 billion, of course). To register, consumers