Chief Marketer Staff

• Elizabeth Arden to Launch Fragrances under GANT Brand

  Elizabeth Arden International S.a.r.l. has formed an exclusive licensing agreement with men’s fashion brand GANT Company AB to manufacture and distribute

• Wunderman Merges Direct Media Capabilities into Mediaedge:cia

  Direct ad agency Wunderman has merged its direct media group, Wunderman Media, with Mediaedge:cia, a New York-based media agency. The move involves roughly

• Agencies

  Bender/Helper Opens Entertainment Marketing Company

  Public relations firm Bender/Helper Impact has opened an entertainment marketing services company, Entertainment Impact. Steve Honig was named general

• Q&A: Speaking Asian Americans’ Language

  Direct recently spoke on the potential of the Asian American demographic for direct marketers with Saul Gitlin, executive vice president of strategic

• Agencies

  Pepsi Collects 2 Million Sign-Ups for Billion Dollar Sweeps

  After a month, Pepsi’s Play for a Billion has drawn 2 million registrants eager for a shot at stardom (and $1 billion, of course). To register, consumers

• List and Database News

  Lottery Players Handbook This new list from Impulse Media features 12,356 first quarter 2003 buyers of a booklet providing a numbers system on how to

• Short Cuts

  The Yankee Candle Co. Inc. has named Michael B. Polk to its board of directors. He’s currently group vice president of Kraft Foods North America.

• Cordiant Close to a Deal?

  New ownership for troubled Cordiant Communications Group could emerge this week. WPP Group is thought to have made a bid for London-based Cordiant in

• DMA to Host International Council Day

  The Direct Marketing Association is offering a one-day seminar focusing on international direct response campaigns on June 18. The event will feature

• Ease of Use Drives Online Shopping: Jupiter

  Although price is still a major driver of online purchasing, buyers chose Web site ease of use as the most important factor in assessing which sites to