Chief Marketer Staff

• ClientLogic to Manage IIR File

  The Institute for International Research has chosen ClientLogic Specialists Marketing Services to manage its 1 million-name file starting on July 1. The

• Simon Malls Courts Kids with Club

  Simon Property Group has enrolled 25,000 members in its Kidgits Club launching this month in 80 malls across the U.S. Clubs in each mall feature health,

• Live From DCI Boston: ROI is the Mantra

  Twelve to 24 months ago, many companies leaping into CRM initiatives did so just to be strategic. Now, it’s a different world. “Companies need to know

• DMA Applauds Carper’s Postal Reform Bill

  The Direct Marketing Association expressed its support for the Postal Accountability and Enhancement Act of 2003, a piece of legislation introduced yesterday

• Mervyn’s, MLB Team for Community Effort

  Target Corp.’s discount department store chain, Mervyn’s, plans to renew its partnership with Major League Baseball this year to benefit the league’s

• Agencies

  CVS Launches Sampling Co-op

  CVS Pharmacy will begin this fall offering its cardholders a new loyalty program in the form of a sampling co-op. The co-op, called TargetMail ExtraCare,

• Live from Ad:Tech: Two Way or the Highway

  (Direct)In the theater, the “fourth wall” is the invisible line at the end of the stage that separates the actors from the audience. Actors break

• DMA Expels Infolink Technologies for Sending Unsolicted Faxes

  The Direct Marketing Association has removed Infolink Technologies Ltd., Toronto, from its membership roster based on a recommendation from its Teleservices

• Citizens Bank Inks $95 Million Deal with Phillies

  Citizens Bank and the Philadelphia Phillies have formed at 25-year partnership that includes the naming rights for the baseball team’s new ballpark in

• Coca-Cola Admits Tampering With Burger King Promo

  A lawsuit by a former employee has turned into a huge black eye for Coca-Cola, which this week acknowledged tampering with a promotion for frozen beverages