Chief Marketer Staff

• News Briefs

  ON-COR FROZEN FOODS: Northfield, IL, named Blue Chip Marketing & Communications, Chicago, its marketing and advertising agency of record. INVENTION ASYLUM:

• Momentum Wins Promo Work for Allied Domecq QSRs

  Momentum Marketing has won promotion business from Allied Domecq Quick Service Restaurants for its Togo’s Eateries, Dunkin’ Donuts and Baskin-Robbins

• Pushing the Envelope: A Nostalgic Micro-Moment

  People are always asking me how I got started writing this column. Well, okay, no one has ever asked me that. Despite that glaring oversight, I present

• DMA Applauds Carper’s Postal Reform Bill

  The Direct Marketing Association expressed its support for the Postal Accountability and Enhancement Act of 2003, a piece of legislation introduced yesterday

• Mervyn’s, MLB Team for Community Effort

  Target Corp.’s discount department store chain, Mervyn’s, plans to renew its partnership with Major League Baseball this year to benefit the league’s

• Agencies

  CVS Launches Sampling Co-op

  CVS Pharmacy will begin this fall offering its cardholders a new loyalty program in the form of a sampling co-op. The co-op, called TargetMail ExtraCare,

• Live From DCI Boston: Brand the Process, Not the Product

  Marketers should focus budgets on branding their processes, rather than their products, according to Stephen Diorio. Diorio, author of “Beyond e: The

• Nextel Steps In as R.J. Reynolds Drops NASCAR Sponsorship

  Nextel Communications and NASCAR are expected to announce today that the wireless company will be taking over as title sponsor of NASCAR’s highest profile

• DMA Expels Infolink Technologies for Sending Unsolicted Faxes

  The Direct Marketing Association has removed Infolink Technologies Ltd., Toronto, from its membership roster based on a recommendation from its Teleservices

• Citizens Bank Inks $95 Million Deal with Phillies

  Citizens Bank and the Philadelphia Phillies have formed at 25-year partnership that includes the naming rights for the baseball team’s new ballpark in