Momentum Wins Promo Work for Allied Domecq QSRs

Momentum Marketing has won promotion business from Allied Domecq Quick Service Restaurants for its Togo’s Eateries, Dunkin’ Donuts and Baskin-Robbins franchises.

Momentum, Alexandria, VA, will execute summer promotions for all three brands including in-and-out of store promotions, employee incentive programs, local sponsored events, business-to-business marketing and customized activities and games.

This month, the shop, in partnership with Hot-Wire, a West Coast marketing agency, will launch a three-month incentive and B-to-B program for about 300 Togo’s stores throughout California.