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Chief Marketer Staff

  • Teen Trends Hurt Cosmetics Category

    Glamour is out and flip-flops and sweats are in. That’s just one factor contributing to a slow down in the cosmetics category when it comes to attracting

  • Pushing the Envelope: Spike’s Nose is Out of Joint

    Just about everyone is proprietary about their brand identity. You work hard to craft your image, so it’s only natural you don’t want someone sullying

  • Absolut Looks For Amateur Talent

    Absolut is giving aspiring artists an online showcase with the Absolut Next Generations campaign. The vodka brand has teamed with UK artists Richard Wentworth

  • EBay Buys FairMarket

    EBay is buying technology firm FairMarket for $4.5 million in cash after a 14-month partnership in which FairMarket administered promotional auctions

  • 141 Worldwide to Remain Whole; Active Value May Derail Deal

    WPP Group plans to keep promotion network 141 Worldwide intact when it buys Cordiant Communications Group. London-based WPP finalized its purchase agreement

  • Miller Launches Concert Series

    This week, Miller Genuine Draft kicks off its MGD Pure Night Out promotion, a 15-show concert series that brings popular artists and fans together in

  • FranklinCovey to Relaunch Site in September

    FranklinCovey will launch the third generation of its e-commerce site on Sept. 15 using software applications by Art Technology Group Inc. (ATG). The

  • Short Cuts

    Acxiom Corporation will provide data center outsourcing services for Kaplan Inc.

  • Showtime, Monster Promote New TV Series

    Monster.com and Showtime Networks are offering consumers a job “to die for.” As a part of sweepstakes to support Showtime’s new series Dead Like Me, one

  • DMA Revises Ethical Business Guidelines

    The Direct Marketing Association has updated its Guidelines for Ethical Business Practices. The revisions include updating the existing Advance Consent