Chief Marketer Staff

• Ford Captures Two Top Cause Marketing Awards

  Ford Motor Co. captured two of six Gold Halo Awards at last weeks Cause Marketing Forum conference in New York City. One was for its Get Tied to the Cause

• Showtime, Monster Promote New TV Series

  Monster.com and Showtime Networks are offering consumers a job “to die for.” As a part of sweepstakes to support Showtime’s new series Dead Like Me, one

• Millard Wins Brylane Files

  Millard Group has been named manager of the Brylane Home, Brylane Home Kitchen and Lerner Catalog files effective July 1. The Brylane Home list has 1.16

• Cross Media Settles With FTC and DOJ

  Cross Media Marketing Corp. and its subsidiary Media Outsourcing Inc. have agreed to a $1.1 million civil penalty to settle telemarketing misrepresentation

• American Bible Society Tries to Attract Younger Donors

  The American Bible Society is testing premiums and other involvement devices to help attract a younger group of donors to its Bible-a-Month Club. Bob

• Teen Trends Hurt Cosmetics Category

  Glamour is out and flip-flops and sweats are in. That’s just one factor contributing to a slow down in the cosmetics category when it comes to attracting

• Pushing the Envelope: Spike’s Nose is Out of Joint

  Just about everyone is proprietary about their brand identity. You work hard to craft your image, so it’s only natural you don’t want someone sullying

• List and Database News

  Immutol Mail Order Buyers Acton Direct is the manager of this recently updated file of 64,093 buyers of Immutol, an immune system enhancing capsule. The

• Absolut Looks For Amateur Talent

  Absolut is giving aspiring artists an online showcase with the Absolut Next Generations campaign. The vodka brand has teamed with UK artists Richard Wentworth

• Better Homes and Gardens Takes its Show on the Road

  Better Homes and Gardens is on a six-month road trip visiting 20 markets coast to coast. The tour compliments and promotes the magazine’s three-month