The Direct Marketing Association has updated its Guidelines for Ethical Business Practices.
The revisions include updating the existing Advance Consent Marketing Guidelines to reflect new Federal Trade Commission rules and requiring demonstration of compliance with the DMA’s Privacy Promise. A passage regarding providing unauthorized services to consumers with expectation of payment was also changed.
“The guidelines will be strictly enforced by our ethics committees,” said Pat Faley, vice president, ethics & consumer affairs, the DMA, in a statement.
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