Chief Marketer Staff
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Agencies
Progaine Samples at 250 Health Clubs
Pfizer Corp. will sample Progaine shampoo and conditioner via 250 health clubs in six markets next month. The clubs will distribute 375,000 samples accompanied
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List and Database News
High Dollar Conservative & Religious Donors This new list features 55,310 individuals who have each donated at least $25 to various appeals in line with
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Cornerstone Consolidates Catalog Printing Business with Quebecor
Cornerstone Brands has consolidated its catalog printing requirements with Quebecor World Inc. Cornerstone will add three of its catalogs to the three
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Dolan Media to Sell Its Public Records Business
Dolan Media Co. will sell its public records business to LexisNexis. The purchase price was not disclosed. The units include Dolan Information Center,
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Nick Launches PSA Urging Kids to Play
Nickelodeon is playing with the Boys & Girls Clubs of America this summer for a Let’s Just Play campaign designed to get children to lead healthier lifestyles.
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Regal Theaters Drops Tomb Raider Sequel in Dispute
The country’s largest theater chain has refused to play Lara Croft Tomb Raider: The Cradle of Life in 47 of its theaters after a fall out with the distributor,
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List and Database News
Girls
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Barrie Pace Launches MotheroftheBride.com
(Catalog Age) Here comes the mother of the bride
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Short Cuts
WordCom has named Dennis McGann as vice president, senior database marketing consultant for 13 Midwestern states. Previously, he has worked for such firms
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Department of Defense Brands Services in DR Campaign
A $1.7 million direct response ad campaign touting the armed forces has been launched by the U.S. Department of Defense. All the ads in the mostly print