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Chief Marketer Staff

  • New & Noteworthy Products

    God Save the Queen Social tea has fallen by the wayside, but Salisbury Pewter, Easton, MD, can help put a little civilization back into the workday with

  • letters to the editor

    THE PATIENCE OF ST. TOM If I make it to Direct Marketing Heaven when I die, the first thing I’m going to do is nominate Tom Collins for sainthood for

  • Short Cuts

    Experian, Orange, CA has acquired Credit Data of West Texas, an Experian affiliate credit bureau that serves clients in the West Texas and Western Oklahoma

  • DoubleClick Buys CSC Advanced Database Solutions

    DoubleClick Inc., New York, has purchased CSC Advanced Database Solutions, a data management company. Specific terms of the all-cash transaction were

  • National Do Not Call Registrations Top 12 Million

    More than 12.5 million phone numbers have been submitted to the National Do Not Call Registry, according to the Federal Trade Commission. Consumers have

  • Nestl Finishes Dreyer’s Buy

    One day after the Federal Trade Commission finally approved Nestl SA’s acquisition of Dreyer’s Grand Ice Cream, the $2.8 billion deal was complete. To

  • Calyx & Corolla on the Block

    Vero Beach, FL-based flowers and plants cataloger Calyx & Corolla is for sale. Its owner, investor group Equity Resource Partners, bought Calyx from now-defunct

  • Mail Stream: A Report on Incoming Direct Mail

    Does anything say “independence” better then a thong bikini? Perhaps, but in the latest edition of Venus Swimwear, the catalog celebrates the birth of America’s freedom with an offering of red, white and blue swimsuits, plus free shipping with orders over $100.

  • Back-end and Below-the-Line Services

    CLEAR CONNECTION With Do Not Call laws all the rage, Gryphon Networks has developed automated Do Not Call and privacy compliance solutions for telephone

  • Client Side

    Charles Henagan appointed VP-sales and marketing at New York City-based Santa Teresa USA. Rick Rodriguez, a nine-year Discovery Networks veteran, named