Chief Marketer Staff
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Donna Felix to work on Hill, Holiday’s Dell Computer Account
The Austin office of advertising agency Hill, Holliday has named Donna Sanders Felix VP Management Supervisor on the Dell Computer Corp. account. Hill,
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Dick Dunn Joins Loyaltyworks
Dick Dunn has signed on with Loyaltyworks, a customer relationship marketing services agency based in Atlanta. In his role as executive vice president
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List and Database News
Miles Kimball Christmas Card Buyers All 254,245 consumers within this file have purchased personalized Christmas cards either through the Miles Kimball
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Older and Wealthier Consumers Most Likely to Sign Up for DNC List: Survey
While half of all consumers will sign up for the new federal do not call list, 56% of those age 55+ and 63% with household incomes in excess of $60,000
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Agencies
Sweepstakes Offers Trip to CuervoNation
Jose Cuervo’s online Face of the Nation contest has drawn more than 600,000 visitors since it’s launch last month.
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Paradysz Named DMA’s List Leader of the Year
Chris Paradysz, CEO of ParadyszMatera, has been named List Leader of the Year by the Direct Marketing Association’s List and Database Council. Paradysz
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Derek Correia to Lead Marketing and Client Service for Grey Direct
Grey Direct has named Derek Correia senior vice president director of marketing of its New York operation. Correia joins Grey Direct from Britesmile where
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FTC Charges NexGen3000.com is Pyramid Scam
The Federal Trade Commission has filed a complaint charging that marketers of online “shopping malls” were in fact operating an illegal pyramid scheme.
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Shell Debuts $25 Million Campaign
Shell Oil Products US is launching a $25 million campaign to promote new gasolines formulated to give better mileage. The campaign includes P-O-P materials,
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Pohly & Partners Promotes Kristin Bradetich to Art Director
Pohly & Partners, Boston, has promoted Kristin Bradetich to the position of art director. Bradetich had been associate art director. Her new responsibilities