Chief Marketer Staff

• Agencies

  Margins A Concern At Cabela’s

  Score one for direct marketing – sort of. While in both fourth-quarter 2009, as well as the full year, Cabela’s DM activity threw off a higher margin than its retail counterpart, DM’s operating income as a percentage of sales slipped in both periods. More, along with The Eavesdropper’s Take, follows.

• New World Color Press Shareholder Plan May Stave Off Hostile Bids

  World Color Press Inc. has enacted a new

• Agencies

  Mail Groups Can Live With Delivery Cutback

  Given the dire state of U.S. Postal Service finances and the possibility of insolvency, mailer groups were open to the idea of eliminating Saturday mail delivery if it could truly cut expenses.

• Email

  Going Mobile: Tips for Launching a Mobile Marketing Program

  Putting together a mobile marketing campaign differs from implementing a traditional e-mail marketing campaign in several significant ways. Because of these differences, you need to take several additional steps and measures when developing a mobile component to your e-mail marketing efforts.

• Email

  Building a Better E-Newsletter

  Getting folks to interact with your e-newsletter can be difficult. Given all the clutter of today

• School Specialty Narrows Losses

  School Specialty Inc. posted a net loss of $18.5 million for the third quarter, compared to a net loss of $23.4 million in the prior year.

• Skechers Posts Earnings of Nearly $28 Million

  Skechers USA Inc. posted net earnings of $27.9 million for the fourth quarter, compared to a net loss of $20.4 million in the prior year.

• Internet Brands Income Rises

  Internet Brands Inc. reported net income of $4.3 million for the fourth quarter, an increase over net income of $3.1 million the last year.

• Atlantic List Acquires Bush Co.

  Atlantic List Co. Inc. has acquired list management and brokerage company Bush Co. Inc.

• Agencies

  Fingerhut Changes Name to Bluestem Brands

  Fingerhut Direct Marketing Inc. has changed its corporate name to Bluestem Brands, Inc. The renaming of the company signifies the company’s progression from a catalog company to a multiple brand, multichannel retailer.