Chief Marketer Staff

• Agencies

  STARZ! Dangles American Wedding Sweeps

  Cable network STARZ! is tying into the Aug. 1 theatrical release of American Wedding, the third installment in the American Pie series, with the STARZ!

• Zilling Named VP of Strategic Development at Communifax

  Communifax, a direct marketing agency in Pittsburgh, has appointed Eric Zilling as vice president of strategic development and corporate marketing. Zilling

• NBTY Reports Flat Net Income

  NBTY Inc. reported net income of $29 million for its third quarter, compared with $30 million for the same quarter last year. The, firm a direct marketer

• Kraft Hurt by Private-Label Brands; Plans Big Increase in Promotion Spending

  Kraft Foods, reporting that quarterly profits rose less than expected, plans to increase promotional and advertising spending by more than $200 million

• Blair 2nd Quarter Net Income Down

  Blair Corp., the apparel cataloger, reported net income for the second quarter ended June 30, was $4.1 million, compared with net income of $7 million

• Alloy Taps Glascott as Executive VP of Sales for 360 Youth Unit

  Alloy Inc. has hired John Glascott as executive vice president of sales for 360 Youth, the media and youth marketing division of Alloy. Glascott will

• Identity Theft on the Rise

  Identity theft has increased 79% since February 2002, said a Gartner Inc. consumer survey. Some 7 million U.S. adults a year are victims of this Internet

• ClientLogic Wins Primedia Marine Magazines

  ClientLogic Specialists Marketing Services will assume management of Primedia Inc.

• Revenue, Sales up for infoUSA

  InfoUSA reported $4.7 million in net income, and $78.8 million in sales, during the second quarter of 2003. Both figures were increases from second quarter

• Mail Stream: A Report on Incoming Direct Mail

  A few weeks back, Collections Etc. dropped its Autumn 2003 book, which is chock full of gifts, collectibles and home decor merchandise, in addition to seasonal favorites.