Author

Chief Marketer Staff

  • Mailers Uneasy About Unions in Postal Reform

    Mailing industry groups hailed the latest findings of President’s Commission on the U.S. Postal Service but were uncertain about how willing organized

  • Canada Post, Union Reach Understanding

    Canada Post and the Canadian Postal Workers Union reached a ‘framework for agreement’ Wednesday, making a strike less likely, according to Canada Post.

  • Schumer Releases Consumer Poll Favoring No-Spam List

    Sen. Charles Schumer released a poll Wednesday that shows consumers favor a do-not-e-mail registry like that contained in the anti-spam bill he introduced

  • Agencies

    VH1 Pops with Truck Tour

    VH1 this week wraps up the VH1’s Greatest Pop Culture Icons program and promotion. Branded POPsicle (get it?) trucks toured New York City, Los Angeles

  • Letters to the Editor

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  • Merkle Forms Professional Services Group

    Merkle Direct Marketing, Inc., a database marketing services company., has launched its professional services group, which will support marketing initiatives

  • List and Database News

    CartManager Internet Business Buyers American Name Services is introducing this file of 618,258 last-12-month Internet business buyers who use their credit

  • News Briefs

    7-ELEVEN: has introduced an edible straw, similar in appearance to red licorice candy but with a hollow center. The Slurpee Candy Straw hardens when used

  • Rapp Collins Names Lyons President of Its NY Office

    Rapp Collins Worldwide has promoted James F. Lyons to president of its New York office. Lyons replaces Robert Solomon, who is returning to his solo consulting

  • Kroger Taps Valassis for Mail Programs

    The Kroger Co., the grocery giant, has tapped Valassis to handle the all its corporate direct mail initiatives. Valassis will target, coordinate, produce