Chief Marketer Staff
-
Brown-Forman Taps New CMO; Repositions Rum Brand
Brown-Forman Beverages named Mark McCallum chief marketing officer for the company’s spirits brands, including Jack Daniel’s, Southern Comfort, Finlandia,
-
Eziba Strikes Deals With Marshall Field’s
(Catalog Age) EZiba is branching out. Since the North Adams, MA-based cataloger has recently obtained about $4 million in funding, along with a new credit
-
Correction
The telephone number in last night’s List and Database department for the Original Casual Wear list should have read,
-
Spiegel Closes Two Facilities
As part of a companywide consolidation effort, Spiegel Inc. will close a Rapid City, SD customer contact center that employs 240 and a Newport News, VA
-
Alloy Hires John Glascott as Executive VP Sales
Alloy, Inc. has hired John Glascott as executive VP-sales for 360 Youth, the firm’s youth marketing division. John Glascott Glascott will oversee New
-
Mailers Uneasy About Unions in Postal Reform
Mailing industry groups hailed the latest findings of President’s Commission on the U.S. Postal Service but were uncertain about how willing organized
-
Letters to the Editor
Best Buy
-
Ab Belt DMers Settle with FTC
Three firms will pay over $5 million to settle Federal Trade Commission charges that they misrepresented the benefits of using the Fast Ab abdominal exercise
-
DMA Outlines Areas of Concern Regarding New DNC List
The Direct Marketing Association plans to request clarification on several aspects of the pending telemarketing regulations once the new requirements
-
Schumer Releases Consumer Poll Favoring No-Spam List
Sen. Charles Schumer released a poll Wednesday that shows consumers favor a do-not-e-mail registry like that contained in the anti-spam bill he introduced