Chief Marketer Staff

• NFL, IBM Ink $18 Million Deal

  IBM Corp. became the latest corporate partner of the National Football League in a three-year deal worth a reported $18 million. With the agreement, IBM

• Wientzen Elected Chairman of Paper Council

  Direct Marketing Association president H. Robert Wientzen has been elected chairman of the American Forest & Paper Association’s (AF&PA) Paper Industry

• Brown-Forman Taps New CMO; Repositions Rum Brand

  Brown-Forman Beverages named Mark McCallum chief marketing officer for the company’s spirits brands, including Jack Daniel’s, Southern Comfort, Finlandia,

• Quebecor to Cut 1,000 Positions

  Quebecor World plans $26 million in new restructuring initiatives that will result in the elimination of approximately 1,000 jobs. The Montreal-based

• Eziba Strikes Deals With Marshall Field’s

  (Catalog Age) EZiba is branching out. Since the North Adams, MA-based cataloger has recently obtained about $4 million in funding, along with a new credit

• Agencies

  Weekends Matter to MasterCard, Best Western

  Best Western Hotels is teaming up with MasterCard’s latest promotion linked to its Priceless campaign. Through the Weekends Matter sweepstakes, cardholders

• Best Buy Rolls Out New Loyalty Program Nationwide

  (Direct Newsline)Best Buy Co., Inc. is introducing Reward Zone, a new loyalty-marketing program, with a 5 million piece direct mail effort to its existing

• Correction

  The telephone number in last night’s List and Database department for the Original Casual Wear list should have read,

• Alloy Hires John Glascott as Executive VP Sales

  Alloy, Inc. has hired John Glascott as executive VP-sales for 360 Youth, the firm’s youth marketing division. John Glascott Glascott will oversee New

• DMA Sends Letter Against Do-Not-Spam List to Schumer

  The Direct Marketing Association has sent a letter to Sen. Charles Schumer (D-NY) opposing his proposal for a national do-not-email registry. The letter