Chief Marketer Staff
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Wal-Mart Launches Online Diabetic Supply Unit
Wal-Mart Pharmacy Mail Services has started a Mail Order Diabetic Supplies link, a feature on its Web site (http://www.walmart.com) that will allow customers
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NBTY Purchases Rexall Sundown
NBTY, Inc. has acquired Rexall Sundown Inc. from Royal Numico, N.V. for $250 million in cash. NBTY, Bohemia, NY. manufactures and markets nutritional
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Live from the Donnelley Privacy Conference: The Meaning of Spam
Are spammers using unsubscribes only to confirm e-mail addresses? That question came up on Friday during Donnelley Marketing’s Consumer Privacy conference
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Loose Cannon: Direct Goes to the Movies
To: Hal Yeager, Chief of Development, Galaxie Pictures Fr: Richard H. Levey, Studio Hack Re: Direct Marketing Summer Blockbuster Movie Hal: You were right.
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Live from the Donnelley Privacy Conference: Wientzen Warns of Do-Not-Mail List
A national do-not-call list is on the way, and a do-not-e-mail list is likely. What can possibly be next? How about a national do-not-mail list? That
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DMA Sends Letter Against Do-Not-Spam List to Schumer
The Direct Marketing Association has sent a letter to Sen. Charles Schumer (D-NY) opposing his proposal for a national do-not-email registry. The letter
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List and Database News
Beauty Store Business The 13,000 subscribers to this trade publication are beauty store professionals who want to stay on top of trends, new products,
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Live from the Donnelley Privacy Conference: Gupta Calls for Greater Openness with Press
InfoUSA CEO Vin Gupta, the only DM executive to appear in a 60 Minutes II program on financial privacy earlier this year, called on his fellow CEO’s on
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Gray Areas Dot New FCC Telemarketing Rules
The Federal Communications Commission has released its revisions to the Telephone Consumer Protection Act. The biggest changes within the rules include
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Lillian Vernon Goes to Wal-Mart
(Catalog Age) The potential for branding opportunities. That