InfoUSA CEO Vin Gupta, the only DM executive to appear in a 60 Minutes II program on financial privacy earlier this year, called on his fellow CEO’s on Friday to follow his lead.
“We have to tell the press our side of the story,” he said during opening remarks at Donnelley Marketing’s Consumer Privacy conference in Aspen, CO. “CEO’s are afraid to talk as if they have something to hide.”
Gupta added that direct marketers have to take a more active role in the legislative process, and argued that data is increasingly being cut off because of the actions of “a few rotten apples.”
“We have access to a lot of information,” he said. “We used to have access to a lot more. Because of misuse, it was restricted.”
Gupta continued that “most other countries restrict just about everything. You can home value here
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