Chief Marketer Staff
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Agencies
Charming Shoppes Unveils Single Checkout Site For Multiple Brands
Charming Shoppes, Inc. has debuted an e-commerce site which allows consumers to browse through, and make purchases from, four sub-brands under its corporate umbrella.
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Euro RSCG Names Strategic Staff
Euro RSCG Worldwide PR, North America, has appointed Matt Donovan chief strategic officer and Karina Meckel director of strategic planning.
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American Red Cross Coagulates Blood Donor Sites
From many, one: Up until last year, regional units for American Red Cross Blood Services (ARCBS) maintained 30 separate Web sites, creating a confusing landscape for potential donors. Information on where or how to donate blood was placed haphazardly, with essential information sometimes difficult to find.
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Mobile
Smartphones Gain As Mobile Phone Market Matures
The mobile phone market may not be seeing the growth of previous years: Worldwide sales in 2009 totaled just over 1.21 billion units, a 0.9% decline from 2008, according to information technology research and advisory company Gartner Inc.
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Agencies
Online Is The Way To Shop In Macy’s Fourth Quarter, Year
Retail sales may have been down for Macy
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Carl’s Jr. and Hardee’s Use Facebook to Invoke Comfort Food
Carl’s Jr. and Hardee’s are focusing on comfort food in a social media campaign aimed at keeping its customers, in particular young hungry guys, thinking about its new grilled cheese bacon burgers
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Stetson Ties Virtual Manhunt Game to FX Series Debut
Classic American clothing maker Stetson is capitalizing on the potential buzz it may get from featuring prominently in a new TV drama on the FX cable network, with an interactive game that sends players on a Web-based manhunt
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Spending on Digital Out-of-Home to Grow 9.4% through 2014
Spending on digital out-of-home media was expected to grow 2.0% to $2.469 billion last year, with worldwide spending up 4.7% to $6.69 billion
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News Briefs
THE INTERACTIVE ADVERTISING BUREAU: has released the “An Interactive Television Advertising Overview,” the latest in its series of comprehensive platform status reports aimed at educating marketers