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Chief Marketer Staff

  • Amazing Discoveries Host Michael Levey Dies

    Infomercial host and producer Michael Levey died Saturday at Cedars-Sinai Medican Center in Los Angeles. Levey, 55, was best known to many as the upbeat,

  • McDonald’s Goes Wireless

    Customers at McDonald’s restaurants in New York, New Jersey and Connecticut can now super-size their meals with Internet wireless access. Seventy-five

  • Mail Stream: A Report on Incoming Direct Mail

    Tour de France victor Lance Armstrong has started a foundation to enhance the quality of life for those living with, through and beyond cancer. The group dropped a new mailing just as Armstrong began the most recent Tour de France bicycle race.

  • Zkid Network Mails 10 Million KidsKeep Safe Pieces

    Zkid Network Co. plans to mail 10 million direct mail pieces to families with children between 4 and 10 years old in an effort to interest subscribers

  • Dyer Named Chief of Tommy Hilfiger

    David F. Dyer, the former CEO of Lands

  • Letters to the Editor

    : The

  • List and Database News

    Divers Direct This blow in and package insert program is back on the market. Divers Direct sells scuba and snorkeling gear. Price: $35/M (blow in); $60/M

  • Losing on Lots of Loot

    Over the past 15 years, IMI International has completed hundreds of studies on the impact of the number of total prizes on consumer participation. These

  • Short Cuts

    Cox Target Media has promoted Melissa Fisher to the job of senior vice president of marketing and communications. Fisher joined CTM as vice president

  • Mail-Well Reports Second-Quarter Loss of $2.3 Million

    Mail-Well Inc. announced a net loss of $2.3 million for the second quarter ended June 30. Sales for the second quarter were $408 million. For the six