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Chief Marketer Staff

  • List and Database News

    Retired.com Now available from Fasano and Associates is the Retired.com list of online community members at their postal addresses. The 1.1 registrants

  • AOL Time Warner May Strike AOL From Name

    AOL Time Warner Inc. may drop “AOL” from its name, reports said. Sources said on Monday that the name could be the subject of discussion at next month

  • Yucaipa Sues Safeway Over Dominick’s Sale

    Yucaipa Cos. has sued Safeway Stores for allegedly mishandling Safeway’s sale of Dominick’s Finer Foods. Safeway plans to file a counterclaim. The suit,

  • Short Cuts

    Hoover’s Inc., a business information provider, has launched a redesigned Web site at www.hoovers.com which reportedly features intuitive navigation and

  • Home Depot to Sponsor Trading Spaces Series

    The Home Depot has been selected as the new category exclusive sponsor of The Learning Channel’s hit series Trading Spaces. The partnership includes the

  • Moore Medical Teams Up With Abatix

    Moore Medical Corp., a medical supplies direct marketer and distributor, has teamed up with safety equipment supplier Abatix. Under the agreement, Moore

  • News Briefs

    COKE AND PEPSI: are taking a hit in India after Indian shopkeepers reported a plunge in sales of soft drinks following a growing scare that the beverages

  • Virgin Mobile Offers Retail Rebates

    Virgin Mobile taps its retail siblings for a U.K. cross-promo to boost telecom sales and retail traffic with a loyalty program dubbed Flash-It. The program

  • Live From the DMA’s List Vision: Database Basics for Brokers

    Marketers who had trouble with history, geography and applied statistics in school were given another chance yesterday, as three industry experts led

  • Live From the DMA’s List Vision: Navigating a Rough List Terrain

    The list terrain is fairly barren right now, but there are techniques to help mailers navigate it, said a panel of list experts at the List Vision conference