Author

Chief Marketer Staff

  • Johnson & Johnson Unit Investigated

    In its latest quarterly filing, Johnson & Johnson revealed that it received a request in June from the U.S. House of Representative’s Committee on Energy

  • Massive Blackout Darkens Several U.S. Cities

    What is being called the largest blackout in history hit several U.S. and Canadian cities yesterday afternoon, leaving millions of people without electricity.

  • Robin Colangelo Joins Arc Marketing

    Arc Marketing has named Robin Colangelo, VP-creative operations. She will manage internal operations at the agency’s headquarters in Greenwich, CT, as

  • HP Readies $300 Million Back-to-School Drive

    Hewlett Packard will run a $300 million back-to-school campaign to support 158 new products. The campaign, themed “Enjoy More,” touts digital cameras,

  • Second Quarter Shipments Up for Dell

    Computer direct marketer Dell reported total shipments up 27% in the fiscal second quarter, compared to the same period in 2002. Revenue in the second

  • DMA Releases New Fax Rules FAQ

    The Direct Marketing Association ‘s Web site has posted a list of answers to frequently asked questions about the new Federal Communications Commission

  • Gillette Sues Schick over Razor Launch

    Just hours after Schick announced this week that it plans to introduce a new four-bladed razor, The Gillette Co. filed a patent infringement lawsuit against

  • News Briefs

    PROMOTIONAL EXPENDITURES: and advertising for smokeless tobacco products link snuff and chewing tobacco increased 39% between 1999 and 2001, according

  • Tennis Magazine Sets up Court Again in Grand Central

    Commuters, tourists and city residents schlepping through Grand Central Terminal Aug. 22 will be treated to a kick-off event for the U.S. Open Tennis

  • Kiss and Make Up: Coca-Cola Offers Burger King $21 Million

    Coca-Cola will pay up to $21.1 million to Burger King to help ease a dispute over Coca-Cola employees tampering with a Frozen Coke promotion at Burger