Chief Marketer Staff
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Johnson & Johnson Unit Investigated
In its latest quarterly filing, Johnson & Johnson revealed that it received a request in June from the U.S. House of Representative’s Committee on Energy
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Massive Blackout Darkens Several U.S. Cities
What is being called the largest blackout in history hit several U.S. and Canadian cities yesterday afternoon, leaving millions of people without electricity.
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Robin Colangelo Joins Arc Marketing
Arc Marketing has named Robin Colangelo, VP-creative operations. She will manage internal operations at the agency’s headquarters in Greenwich, CT, as
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HP Readies $300 Million Back-to-School Drive
Hewlett Packard will run a $300 million back-to-school campaign to support 158 new products. The campaign, themed “Enjoy More,” touts digital cameras,
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Second Quarter Shipments Up for Dell
Computer direct marketer Dell reported total shipments up 27% in the fiscal second quarter, compared to the same period in 2002. Revenue in the second
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DMA Releases New Fax Rules FAQ
The Direct Marketing Association ‘s Web site has posted a list of answers to frequently asked questions about the new Federal Communications Commission
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Gillette Sues Schick over Razor Launch
Just hours after Schick announced this week that it plans to introduce a new four-bladed razor, The Gillette Co. filed a patent infringement lawsuit against
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News Briefs
PROMOTIONAL EXPENDITURES: and advertising for smokeless tobacco products link snuff and chewing tobacco increased 39% between 1999 and 2001, according
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Tennis Magazine Sets up Court Again in Grand Central
Commuters, tourists and city residents schlepping through Grand Central Terminal Aug. 22 will be treated to a kick-off event for the U.S. Open Tennis
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Kiss and Make Up: Coca-Cola Offers Burger King $21 Million
Coca-Cola will pay up to $21.1 million to Burger King to help ease a dispute over Coca-Cola employees tampering with a Frozen Coke promotion at Burger