Chief Marketer Staff

• USPS Overspent on Address Change Service: Corcoran

  The U.S. Postal Service unnecessarily spent $20 million to physically return Address Change Service mail when mailers could have been notified electronically,

• Agencies

  FUNimation Hypes Yu Yu Hakusho, Dragon Ball Z Movies

  Anim production company FUNimation figures there isn’t a better way to promote a sweepstakes worth $100,000 than with a contest asking consumers what

• ConAgra Plants Baseball Deal for Seeds

  ConAgra Foods signed a trio of Major League Baseball all-stars to endorse David sunflower seeds. Derek Jeter, Roger Clemens and Ken Griffey Jr. will support

• Zurich Direct Awards Media buying Account to Carat North America

  Zurich Direct, a direct marketer of life insurance, has awarded its media planning and buying account to Carat North America. The billings are estimated

• New Fax Marketing Rules Pushed Back to 2005

  The Federal Communications Commission has delayed implementing new restrictions on outbound fax marketing until Jan. 1, 2005. The new rules would have

• News Briefs

  Pierce Promotions & Event Management: an Omnicom agency based in Portland, ME, announced this week that it hit the Wal-Mart trifecta, with an agreement

• FTC Chair Says Do-Not Spam List Would Be Ineffective

  Should the government bother establishing an e-mail do-not-spam list? “My advice to consumers would be: don

• Bogus E-mail Scam Uses Citibank Logo

  An e-mail message seemingly from Citibank is actually a scam designed to trick consumers out of sensitive information, the company warned on Monday. Citibank

• Bogus E-mail Scam Uses Citibank Logo

  An e-mail message seemingly from Citibank is actually a scam designed to trick consumers out of sensitive information, the company warned on Monday. Citibank

• List and Database News

  Equipment World The 89,817 subscribers to this publication include contractors and others involved in the purchase, management, maintenance, repair and