Chief Marketer Staff

• Agencies

  Bob the Builder Preps for Holiday Video

  In its biggest marketing campaign yet, HIT Entertainment is hyping Bob the Builder: A Christmas to Remember with a slew of fourth-quarter promotions.

• CuervoNation Campaign Seeks to Delay End of Summer (And Build Database)

  CuervoNation, the loyalty arm of Jose Cuervo Tequila, has launched a viral marketing campaign to delay Labor Day until Sept. 23, the official end of summer.

• Zurich Direct Awards Media buying Account to Carat North America

  Zurich Direct, a direct marketer of life insurance, has awarded its media planning and buying account to Carat North America. The billings are estimated

• Short Cuts

  Walgreen Co., the drug store chain, has launched www.WalgreensEspanol.com, a Web site designed specifically for Hispanics. The Spanish-language site provides

• News Briefs

  Pierce Promotions & Event Management: an Omnicom agency based in Portland, ME, announced this week that it hit the Wal-Mart trifecta, with an agreement

• Agencies

  FUNimation Hypes Yu Yu Hakusho, Dragon Ball Z Movies

  Anim production company FUNimation figures there isn’t a better way to promote a sweepstakes worth $100,000 than with a contest asking consumers what

• ConAgra Plants Baseball Deal for Seeds

  ConAgra Foods signed a trio of Major League Baseball all-stars to endorse David sunflower seeds. Derek Jeter, Roger Clemens and Ken Griffey Jr. will support

• Zurich Direct Awards Media buying Account to Carat North America

  Zurich Direct, a direct marketer of life insurance, has awarded its media planning and buying account to Carat North America. The billings are estimated

• New Products and Services

  CS MAILsweeper Anti-spam edition: enables small to medium enterprises to implement comprehensive spam protection within 10 minutes– Clearswift, Bellevue,

• Letters to the Editor

  I was disturbed to see that you included a person’s e-mail address in the