Chief Marketer Staff

• Agencies

  U.S. Army Marches To Laugh Track with Off the Hook Tour

  On Aug. 28, the U.S. Army returns to sponsor the second annual Off the Hook Comedy Tour, which will travel to 12 historically black colleges and universities,

• Agencies

  PlayStation Wraps Up Summer with Music Tour, X Games

  Sony Computer Entertainment America has signed to sponsor the 2003 Sprite Liquid Mix Tour and the ESPN X Games to pitch PlayStation 2 to music and sports

• Print Media Draws Back-to-School Shoppers: Survey

  Print media, including newspapers and direct mail, are proving more successful than broadcast in driving back-to-school shoppers into stores this year.

• Stan Rapp Named to TMX Advisory Board

  TMX, a digital communications company, has named direct marketing agency veteran Stan Rapp to its advisory board. He will advise the Conshohocken, PA-based

• InfoUSA Reduces Its Debt Load

  InfoUSA Inc. has made a $3 million payments on its revolving line of credit, reducing its total debt to $158.8 million, and its total debt-to-EBITDA ratio

• Blair Launches Credit Subsidiary

  Blair Corp., an apparel cataloger with annual sales of more than $560 million, has created a subsidiary to manage its Easy Payment credit plan. JLB Service

• List and Database News

  U.S. Pharmacopoeia Drug Reference Guide Aggressive List Management has been named manager of the United States Pharmacopoeia Drug Reference Guide buyers

• Brookstone Posts Second-Quarter Loss Despite Strong Sales

  Brookstone Inc. suffered a $2.3 million loss during the second quarter, despite double-digit increases in both retail and direct marketing sales. The

• Talbots Reports Higher Sales, Lower Income

  The Talbots Inc. increased both its direct and retail sales during the second quarter, and is planning to move forward with an expanded national advertising

• Catalogers Answer: Where Were You When The Lights Went Out?

  (Catalog Age) Catalogers in eight states and two Canadian provinces were hurt in varying degrees by what is being called the Great Blackout of 2003. For