Chief Marketer Staff

• Home Loan Telemarketers Should Switch to Mail, Says DB Firm

  After the Federal Trade Commission’s Do-Not-Call rules take effect in October, mortgage and home equity lenders–who have historically relied heavily

• List Veteran Alan Drey Dies at 79

  Alan Drey, founder of Alan Drey Co. and a key figure in the Chicago direct marketing scene for decades, has died at 79

• DMA to Work With FBI to Curb Spam

  The Direct Marketing Association has proposed teaming up with the Federal Bureau of Investigation to develop a system to identify and prosecute spammers.

• J. Crew Back in Black in Quarter

  J. Crew Group Inc. reported net income of $15.2 million for its second quarter, up from a net loss of $7.1 million last year. The cataloger and retailer

• Merck Acquires U.K. Vitamin DMer

  Merck has acquired Peter Black Direct Marketing Ltd., a U.K.-based direct marketer of vitamins, minerals and supplements, according to news reports. Terms

• List and Database News

  J. Jill Male Primary Purchasers A file of 301,068 three-month male buyers from this upscale women’s shoes and apparel catalog is now available from Millard

• United’s TV Flight Supports Hilton Tie-In

  United Airlines is airing its first TV spots in nearly a year this fall with its “Go. Go. Stay.” promotion with Hilton Hotels Corp. The offer gives leisure

• Williams-Sonoma Posts 16.5% Direct Sales Increase

  Williams Sonoma Inc. reported direct-to-consumer sales of $206.3 million for the second quarter of fiscal 2003, a 16.5% increase over the $177.1 million

• CuervoNation Campaign Seeks to Delay End of Summer

  (DIRECT)CuervoNation, the loyalty arm of Jose Cuervo Tequila, has launched a viral marketing campaign to delay Labor Day until Sept. 23, the official

• Wunderman Secures Zyrtec DM and CRM Business

  Pfizer has awarded the direct and relationship marketing business for its Zyrtec brand to Wunderman, a New York-based agency. The account had most recently