Chief Marketer Staff

• Agencies

  World Golf League Hits the Phones

  Who said outbound telemarketing is dead? In late August, the World Golf League Inc. began calling more than 4 million golfers to offer them the WGL Premier

• Agencies

  How Will USPS Use CS Windfall?

  Sometime before 2006, Congress will have to decide how the U.S. Postal Service should use the funds from its civil service retirement system payment reform

• First DNC List Registration Deadline Passes With 42 Million Numbers Enrolled

  Nearly 42 million telephone numbers, including 9 million from state registries, currently reside on the National Do-Not-Call Registry. Aug. 31 marked

• Lamisil DRTV Ads Pulled after FDA Complaint

  Novartis Pharmaceutical Corp. has interrupted an integrated advertising campaign for Lamisil, an anti-toenail fungus drug, after the U.S. Food and Drug

• Promotion leads BRANDING

  For the fourth consecutive year, PROMO’s editors have assembled their collective list of the most exciting and innovative brands on the current landscape.

• Agencies

  Spiking Your Brand’s Punch

  Brand identity can be a very personal thing. When I got married and added to the end of my moniker, I received numerous congratulatory e-mails. I also

• Agencies

  Data and the Web: Perfect Partners

  Forget neural networks the best thing that’s ever happened to direct marketers is the Web. Insane? Not to Arthur Hughes, vice president for business development

• Internet, Targeted TV Show Biggest Ad Spending Gains

  The Internet, along with cable, national syndicated and Spanish-language television saw the biggest gains in ad spending increases during the first half

• List and Database News

  MEDEC Dental Communications Aggressive List Management Inc. is offering the updated MEDEC Dentral Communications lists of subscribers to Dental Products

• New Spirit at Diageo

  DIAGEO IS POISED TO MAKE AN ALL-OUT marketing assault that will start to hit over the next year and significantly boost total marketing spending. The