Chief Marketer Staff

• Return to the Throne

  Everyone wants to be king. Disney’s The Lion King commands a certain amount of respect, having reigned as the king of worldwide box office sales for an

• Agencies

  Life on the Lines After Oct. 1

  Will all 60 million phone numbers the FTC and FCC expect to register on the new federal do-not-call list be lost to marketers? There are two answers,

• Promotion leads BRANDING

  For the fourth consecutive year, PROMO’s editors have assembled their collective list of the most exciting and innovative brands on the current landscape.

• New Spirit at Diageo

  DIAGEO IS POISED TO MAKE AN ALL-OUT marketing assault that will start to hit over the next year and significantly boost total marketing spending. The

• Agencies

  The New Consumer

  Americans are returning to their core values. Increasing numbers believe that there are more important things than money. They now stress intangibles

• Agencies

  The Start-up That Isn’t

  The rejuvenated Fingerhut Direct Marketing is pulling itself up by its Timberland field boot straps. The employees once some 10,000 strong now number

• Internet, Targeted TV Show Biggest Ad Spending Gains

  The Internet, along with cable, national syndicated and Spanish-language television saw the biggest gains in ad spending increases during the first half

• Rule Hispania

  AFTER 12 YEARS of targeting Hispanic consumers with two direct mail campaigns per year, Greenwich, CT-based Madison Direct Marketing is changing its approach.

• Middle-Earth Bound

  Coupon books are so Middle Ages. But Web-based loyalty programs, now that’s Middle-Earth. At least New Line Cinema thinks so. The studio’s home entertainment

• Soup’s on for Campbell’s

  For the first time in Campbell Soup Co.’s 125-year-plus history, the company is uniting all of its brands under one single campaign. The push kicked off