Chief Marketer Staff
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PC Richard Buys Wiz Lists, Eyes Direct Mail
P.C. Richard & Son has agreed to pay $1.8 million for remnants of bankrupt Nobody Beats The Wiz–including $200,000 for its customer lists, according
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60 Million Will Register for DNC List: Harris
Approximately 60 million households will eventually register for the Federal Trade Commission’s National Do Not Call Registry, according to a Harris poll.
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Experian Hires Ben Isaacson as Privacy and Compliance Leader
Ben Isaacson has a new job. The former head of the Association for Interactive Marketing (AIM) has been hired by Experian as privacy and compliance leader.
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Marketing Dept. Launches Catalog of Travel Sites
The Marketing Dept is launching 100 Miles in Either Direction, a print catalog of travel- and tourism-related Web sites. The catalog will be mailed in
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List and Database News
Alexander Hamilton Institute E-mail Newsletter Sponsorships L@ake Interactive is managing the list of sponsors for the newsletters, Hot Topics in Employment
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Short Cuts
San Jose-based GotCompany, parent company of e-mail marketing software firm GotMarketing, has closed a $6.25 million round of funding led by Celtic House
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Experian Hires Ben Isaacson as Privacy and Compliance Leader
Ben Isaacson has a new job. The former head of the Association for Interactive Marketing (AIM) has been hired by Experian as privacy and compliance leader.
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EcoLogical Coalition Launches to Cut Down on B-to-B Mail Waste
Oracle, Hewlett-Packard, MCI and Tyson Foods are among the charter members of the newly launched EcoLogical Mail Coalition, a group working to cut down
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Senate Panel to Hold Postal Hearings
The Senate Governmental Affairs Committee has rescheduled its hearing on the final report from the President’s Commission on the U.S. Postal Service for
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Harris Poll Shows Consumers Confused About What Calls Covered by Registry
Consumers may be signing on in droves, but they’re still not completely sure which calls apply to the National Do Not Call Registry, according to a new