Chief Marketer Staff

• Ecological Coalition to Cut Down on B-to-B Mail Waste

  (Direct Newsline)Tyson Foods, Oracle, Hewlett-Packard and MCI are among the charter members of the newly launched EcoLogical Mail Coalition, a group working

• Moe Biller, Former USPS Union Head, Dies

  Moe Biller, 87, president of the American Postal Workers Union for two decades, died on Friday. Biller became a mail clerk in 1937. His pay was 65 cents

• Mail Stream: A Report on Incoming Direct Mail

  Science Fiction Book Club seeks to entice sci-fi, fantasy and horror book enthusiasts to join its club with a new colorful, comic book-inspired booklet cleverly titled “The Joining.”

• Loose Cannon: Belaboring a (Percentage) Point

  The U.S economy stands to lose 2 million outbound telemarketing jobs, thanks to regulations going into effect on Oct. 1. I

• Online Marketers Stronger Than Before, Says Report

  Internet marketing firms that survived the so-called dot-com shakeout over the past few years will face less competition in the past and will be more

• Builder Homesite Taps 24/7 Real Media

  Builder Homesite, Inc., a consortium of premier new home builders, has tapped 24/7 Real Media, Inc. to provide online advertising services. Under the

• Dave Florence Resigns as CEO of DMI; Larry May Succeeds Him

  Dave Florence of Direct Media Inc. is stepping down from the CEO role at the list company he founded. He will continue as chairman of the board. Larry

• PC Richard Buys Wiz Lists, Eyes Direct Mail

  P.C. Richard & Son has agreed to pay $1.8 million for remnants of bankrupt Nobody Beats The Wiz–including $200,000 for its customer lists, according

• Sony to Launch Music Download Service

  Sony Corp. plans to launch a music download service in the spring, according to wire service reports. The music giant plans to manufacture a line of electronics

• Experian Hires Ben Isaacson as Privacy and Compliance Leader

  Ben Isaacson has a new job. The former head of the Association for Interactive Marketing (AIM) has been hired by Experian as privacy and compliance leader.