Chief Marketer Staff

• Obesity Suit Against McDonald’s Dismissed

  A federal judge has dismissed the second lawsuit charging McDonald’s Corp. with misleading advertising that contributes to children’s obesity. He also

• Letters to the Editor

  : So here it is in a nutshell. Get stock prices to start upward again, so

• CDW Buys Micro Warehouse Assets for $22 Million

  Direct computer marketer CDW Corp. is buying the North American assets of Micro Warehouse, a computer reseller, for $22 million. The deal includes a U.S.

• List and Database News

  Avid Magazine Readers These 320,000 subscribers responded to telemarketing and direct mail offers to sign up for magazines. They spent about $100 per

• News Briefs

  VALASSIS: will feature the Ronald McDonald House Charities themed event program in the company’s freestanding insert for the 10th year. Fifteen companies

• Live from the DMA B-to-B Marketing Conference: DNC List May Cloud Economist’s Blue Skies

  Economically, the next three years will be better than the last three years, a trend that should start in the fourth quarter of 2003, according to Mark

• Ecological Coalition to Cut Down on B-to-B Mail Waste

  (Direct Newsline)Tyson Foods, Oracle, Hewlett-Packard and MCI are among the charter members of the newly launched EcoLogical Mail Coalition, a group working

• Live from the DMA B-to-B Marketing Conference: Privacy Looms as B-to-B Issue

  While the landscape for consumer privacy protections has been well established, firms that target business have been slower to embrace the need for customer

• Agencies

  Helen of Troy Snares Brut for $55 Million

  Helen of Troy Ltd., a personal-care products manufacturer, agreed to buy Unilever’s Brut line of men’s deodorants for $55 million. The deal is expected

• Smirnoff Gets a $157 Million Makeover

  This fall, Diageo is relaunching one of its most recognizable brands, Smirnoff, with new packaging and a revamped image, spending more than $157 million