Chief Marketer Staff, Author at Chief Marketer

The Search for Weapons of Mass Destruction

A funny thing happens when you type in the words weapons of mass destruction at the Google search engine site (www.google.com). You get what appears to

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News briefs/directmag.com

9/2 THE VERMONT TEDDY BEAR CO. INC. purchased Calyx & Corolla, a floral direct marketer, in a cash and stock transaction valued at $3.7 million. Vermont

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Lights Out

Other than giving millions an unexpected three-day weekend, the great blackout of 2003 did little to disrupt the business of direct marketing long term.

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L’Occitane Creates First B-to-B Mailer

Health and beauty products marketer L’Occitane has freshened up its direct marketing. It recently promoted Charles De Gruchy to director of direct marketing

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Jose Cuervo Seeks to Delay End of Summer

CuervoNation, the loyalty arm of Jose Cuervo tequila, has started a tongue-in-cheek viral marketing campaign to delay Labor Day until Sept. 23, the official

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Calling the Future

The national do-not-call registry will have an obvious and immediate impact on sellers engaged in outbound telemarketing. The number of consumers marketers

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To Be Continued

Like all television viewers, I love commercials. Without them, when would I know when to go to the bathroom or get a snack? Networks, for some silly reason,

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Latin-Pak Launches Co-op Mailings

Latin-Pak and two sister firms expect to pull in $4 million in revenue by the end of next year from new co-op mailing programs aimed at Hispanics and

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Who’s Got a Complaint? Everybody

It didn’t take long. No sooner had the President’s Commission on the U.S. Postal Service issued its final report than the naysayers’ voices could be heard

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Scotts to Go Nationwide With Custom Mag in 2004

The success of a spring loyalty effort by The Scotts Co. bodes well for a national rollout of Grow, a magazine for consumer gardeners. An initial mailing