Chief Marketer Staff

• Agencies

  USPS Proposes Delivery Cut, Rate Hike in 2011

  The U.S. Postal Service Tuesday proposed a number of changes to keep it operational over the next 10 years including a “modest” but unspecified exigent rate increase in 2011 and cutting out Saturday mail delivery.

• Alcone Hires Teal Williams as Senior VP

  Alcone Marketing Group has named Teal Williams senior vice president, director of account services for Alcone/East

• News Briefs

  WORLD WRESTLING ENTERTAINMENT and SLIM JIM: have signed a one year promotional deal for SlimJim to be the Official Meat Snack of WWE, the presenting sponsor of WWE’s WrestleMania XXVI

• The Right (and Wrong) Way to Slice Your Budget Pie

  At the close of 2009, tens of thousands of enterprises throughout the United States were faced with allocating marketing budgets for 2010. They undoubtedly considered the costs of messaging by various channels, and then divided their dollars accordingly – channel by channel, dollar by dollar. But the siloed, disconnected, multichannel approach to budgeting based on macro-statistics doesn’t quite hit the spot.

• How to Be a Good Client for Your PR Agency

  Once a public relations firm is hired, it’s important for internal marketing managers to realize the crucial role they play in the success of their agencies. So how can you be a good client for your PR agency?

• Agencies

  CRM Agency Merkle Hires First Chief Creative Officer

  Customer relationship management agency Merkle has hired Mark Weninger to serve as its first chief creative officer

• Agencies

  Loyalty Firm Kobie Marketing Hires Patrick Venker

  Kobie Marketing, a loyalty marketing and technology agency, has hired Patrick Venker to serve as director of strategic services.

• Agencies

  Kathleen Jones To Lead New CRM/DM Business at Lopez Negrete

  Lopez Negrete Communications, Inc., a Hispanic owned and operated agencies, has established a CRM/DM business unit.

• Datran Media Hires Include Senior VP of Mobile and Social Media

  Datran Media, a digital marketing technology company, has made a number of changes to its senior management.

• J.C. Penney Promotions Include Head Of Online Business

  J. C. Penney Company, Inc. has promoted John J. Tighe to senior vice president and general merchandise manager of its Home business.