Chief Marketer Staff
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Live From NEMOA: Title 9 is a Company of Individuals
Using “real women” as models and asking inbound callers to carol for trinkets are among the ways women’s sporting apparel cataloger and retailer Title
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Poll Finds Consumers Are Angry Over Court Decision
Over half of all U.S. consumers are angry over Wednesday’s court decision putting a hold on the Federal Trade Commission’s do-not-call list, according
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Federal Court Kills Do-Not-Call List
Industry executives were of at least two minds about the federal court ruling that effectively threw out the Federal Trade Commission’s national do-not-call
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Second Judge Throws Out Federal No-Call List
Late Thursday, a second federal judge ruled against the federal do-not-call list, saying it violates free speech protections. U.S. District Judge Edward
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List and Database News
Military Advantage Military Advantage has named Names-Finders Lists, Inc. as manager of its 791,000-name postal list. Members of the group include military
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Scholastic Buys Back to Basics Toys from Amazon.com
(Catalog Age) Children
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Marketers Plan to Increase Marketing Budgets: Survey
(Direct Newsline)A survey conducted by the publisher of the Sales Lead Report found that 54% of respondents said their marketing budget would increase
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Letters to the Editor
Re: Industry Reaction Mixed to DNC Ruling (Direct Newsline, Sept. 24) I want to comment on the recent court decision re the national do not call list..In
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Appleseed’s Returns to Retail
(Catalog Age) Six years after former owner Jemoli Versand, the Swiss mail order giant, closed down all 17 Appleseed
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Agencies
Sony Sponsors PlayStation 2 Road to Voodoo Tour
Sony Computer Entertainment will be the title sponsor of the PlayStation2 Road to Voodoo tour kicking off this month on the West Coast. The coast-to-coast