Chief Marketer Staff
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News Briefs
LOPEZ NEGRETE COMMUNICATIONS, INC.: a leading independent Hispanic owned and operated agencies, has established a CRM/DM business unit and hired veteran Kathleen Jones
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Agencies
Tighter Credit, Slower Replenishment Takes Toll On Nautilus
Nautilus Inc. generated $189.3 million in sales during 2009, a one-third drop from the $283.7 million it recorded in 2008.
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Agencies
Saxon Mortgage Hires Stephen Staid as EVP Of CRM
Saxon Mortgage Services, Inc. has named Stephen Staid executive VP of customer relationship management.
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Catalina Hires Google Exec To Lead Digital Business
Catalina Marketing has expanded its digital media offerings, and has hired Chris Henger to lead its initiative.
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Roark Capital, Entrepreneur Partners Acquire Peachtree Business Products
Roark Capital Group and Entrepreneur Partners have acquired Peachtree Business Products.
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Agencies
Coldwater Creek Increases Marketing Spend In Fourth Quarter
Coldwater Creek Inc. generated $318.4 million in fourth-quarter 2009 sales, compared with $283.2 million in fourth quarter 2008. Direct sales (including phone and Internet) were $97.3 million, up from $83.5 million in fourth quarter 2008. More, along with The Bean-Counter’s Take, follows.
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Agencies
Meet the Broker: Claire Carpenter
Today we meet Claire Carpenter, a list broker at Carney Direct.
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Hispanic Agency Lapiz Adds Digital, Shopper Offerings
Lapiz, a Hispanic advertising agency, has added digital and shopper marketing practices to its advertising services lineup.
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Reed Business Information’s Data Unit Links With DM2-DecisionMaker
Mardev, the international marketing and data services division of UK-based Reed Business Information, will join forces with DM2-DecisionMaker, the list management and marketing services division of Reed Business Information-US.
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ExactTarget Acquires Twitter Monitoring Firm CoTweet
E-mail marketing firm ExactTarget has acquired CoTweet. Financial terms of the acquisition were not announced.