Roark Capital Group and Entrepreneur Partners have acquired Peachtree Business Products. Terms of the acquisition were not disclosed.
Both Roark and Entrepreneur Partners are private equity firms.
Entrepreneur Partners contributed its portfolio company, AmeriFile, a direct marketer of specialty business products to physicians, dentists, veterinarians and other healthcare practitioners. A Roark affiliate provided the equity required to finance the acquisition.
Peachtree Business Products offers customized business products and marketing materials to residential property managers, parking facilities and healthcare practitioners including physicians, dentists, and veterinarians. The company markets its products via catalogs, direct mail, the Internet and a call center. The combined business will provide catalogs, direct mail, the Internet and call centers to more than 250,000 small business customers.
Bruce Newman, CEO of AmeriFile, will run the combined company. Steve Wexler,chairman of AmeriFile will continue on as chairman of the combined business, and Scott Luntz, a founder of Fairfield Mint, will join the board.
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