Chief Marketer Staff

• Direct Hit: Black September

  Most DMers entered last week focused on their fall sales and perhaps getting ready for the DMA conference. By week’s end, their field was in the middle

• Mail Stream: A Report on Incoming Direct Mail

  Lands’ End Kids highlights a few children who have made a difference in the world with its “Born Hero Awards.” The catalog, mailed mid-August, devotes the cover and first few pages to recognize five of those outstanding kids.

• Euro RSCG Worldwide Hires James Heekin as President and COO

  Euro RSCG Worldwide has named James R. Heekin to the newly created position of president and COO. Heekin will be responsible for worldwide operations

• Radisson Tags $5.5 Million Campaign with Points Offer

  Radisson Hotels & Resorts is running a fall promo for loyalty club members as part of its $5.5 million “Stay Your Own Way” ad campaign that broke earlier

• Agencies

  Looney Tunes, Dragon Tales Get Juiced

  Warner Bros. Consumer Products has licensed Baby Looney Tunes characters to beverage marketer IN ZONE Brands, Inc. to extend IN ZONE’s TummyTickler juice

• List and Database News

  Computer Shopper E-mail CNET Networks Inc. for the first time is releasing the e-mail list of Computer Shopper Magazine. The file is being managed by

• Judge Stops FCC From Handling No-Call List

  The Do Not Call List is on hold again. Yesterday, Supreme Court Justice Stephen G. Breyer declined the telemarketing industry’s request to stop the Federal

• Short Cuts

  Mokrynski & Associates Inc. has hired John Ahern as a senior sales executive in its insert media management division.

• Edith Roman Handles Fairchild Publications

  Edith Roman Associates Inc., Pearl River, NY, has assumed list management responsibilities for the Fairchild Publications Master file and eight other

• News Briefs

  BURGER KING CORP: widens its menubut sticks to its “fire-grilled” rootswith a handful of new items. BK will add three varieties of low-fat Fire-Grilled