Chief Marketer Staff

• October 1, 2003

   

• Infomercial.TV to Offer ‘Fitness Made Simple’

  Fitness celebrity John Basedow has signed a resale contract with Venice, CA e-commerce firm Infomercial.TV Inc. Basedow, host and producer of the ‘Fitness

• Direct Hit: Black September

  Most DMers entered last week focused on their fall sales and perhaps getting ready for the DMA conference. By week’s end, their field was in the middle

• Mail Stream: A Report on Incoming Direct Mail

  Lands’ End Kids highlights a few children who have made a difference in the world with its “Born Hero Awards.” The catalog, mailed mid-August, devotes the cover and first few pages to recognize five of those outstanding kids.

• Arthritis Foundation Taps Merkle Direct

  The Arthritis Foundation has selected Merkle Direct Marketing, Inc. to provide direct marketing services. As part of a three-year agreement, the Lanham,

• Euro RSCG Worldwide Hires James Heekin as President and COO

  Euro RSCG Worldwide has named James R. Heekin to the newly created position of president and COO. Heekin will be responsible for worldwide operations

• Radisson Tags $5.5 Million Campaign with Points Offer

  Radisson Hotels & Resorts is running a fall promo for loyalty club members as part of its $5.5 million “Stay Your Own Way” ad campaign that broke earlier

• Agencies

  McDonald’s Sponsors Tony Hawk Tour

  McDonald’s Corp. will sponsor skateboarder Tony Hawk as part of its first global campaign “I’m lovin’ it.” Big Mac gets a presence at Hawk’s 29-city Boom

• Judge Stops FCC From Handling No-Call List

  The Do Not Call List is on hold again. Yesterday, Supreme Court Justice Stephen G. Breyer declined the telemarketing industry’s request to stop the Federal

• Short Cuts

  Mokrynski & Associates Inc. has hired John Ahern as a senior sales executive in its insert media management division.