Chief Marketer Staff

• News Briefs

  MAKE: Portland, ME, is a new agency opened by two former Fallon employees Tom Riddle and Dan Bryant.

• Agencies

  Live from PROMO Expo: Simon to Replay DTour in 2004

  ChicagoSimon Brand Ventures will repeat its DTour Live event in 2004, and sponsors Sprite, Delia’s and Claire’s Boutiques may return. The tour is part

• FTC Charges Telebrands With False Ab Force Claims

  The Federal Trade Commission has charged Telebrands Corp., TV Savings LLC, and their owner, Ajit Khubani with making false claims regarding the Ab Force

• Live from PROMO Expo: Wal-Mart Veteran Ponders Retail Landscape

  ChicagoRetailers and manufacturers have opposite views of retail marketing, says Paul Higham, retired CMO for Wal-Mart Stores and now principal of consultancy

• Pepsi Opts Not to Renew Sponsorship Deal for US Open

  Pepsi will not renew its multi-year deal as the exclusive soft drink sponsor for the US Open Tennis Championships. The deal expires at the end of the

• Watchdog Group Files Complaints with Feds Over Product Placements

  A watchdog group petitioned Federal authorities Tuesday to look into products and ads embedded in television shows. The group, Commercial Alert, filed

• Live From Promo Expo: Wal-Mart to Require Tracking Devices on Products

  By 2005, Wal-Mart will require the top 100 manufacturers to tag their products with tracking devices to monitor movement of cases and pallets through

• Agencies

  Check and Double Check

  Fake checks are flying through the mails again. We had a couple of relatively check-free years. Then the passed some anti-telemarketing laws. What were

• List and Database News

  Starcrest of California Within the past 12 months, nearly 2.2 million individuals (mostly female) have made a purchase from this houseware, gifts, fashions,

• Agencies

  States Target Postage

  What do Arnold Schwarzenegger, budget deficits, sales tax legislation and postage have in common? Let’s put it another way: Do you think the Terminator