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Chief Marketer Staff

  • FEMA Taps J. Walter Thompson

    J. Walter Thompson Atlanta has been selected by the Federal Emergency Management Agency (FEMA) as the full-service advertising agency for its National

  • NEDMA Plans Seminar on Selling Success

    The New England Direct Marketing Association will host “What is Stopping You? The Inside Game of Selling Success” on Thursday, Oct. 23 from 8:30 a.m.

  • Short Cuts

    Michael Shrader has joined King of Prussia, PA-based TeleSpectrum as president and CEO. He was previously senior vice president at Capital One, McLean,

  • Tell Us What You Think

    Now it’s your turn to talk. Direct and database survey firm Vente Inc. will be conducting “Beat of the DMA” at this year

  • Awards.com Sues Kinko’s Over Breach of Contract

    (Catalog Age) Awards.com filed a $950 million lawsuit on Oct. 2 against quick-copy retail giant Kinko

  • List and Database News

    Checks Unlimited Business Check Buyers These 321,516 small business buyers have purchased business checks and accessories priced from $15 to $50. The

  • New Snoopy Catalog to Mail In Early 2004

    A new catalog of Snoopy and Peanuts licensed merchandise is slated to mail in early 2004. United Media and Charles M. Schulz Creative Associates have

  • Letters to the Editor

    : It’s time to stop the insanity. Telemarketing firms created this

  • NetCreations Debuts Research Division

    E-mail list broker and manager NetCreations has created SurveyDirect, a new division devoted to the company’s market research clients. SurveyDirect joins

  • FTC Settles With Texas Firm on Credit Card Scam Charges

    Texas-based ClickForMail.com Inc. (doing business as AllPreApproved.com) and Harvey B. Vaughn III have agreed to pay $815,000 in consumer redress to settle