Chief Marketer Staff

• Boys & Girls Clubs Draw Support from Cartoon Network

  Cartoon Network gives a character-building curriculum to Boys & Girls Clubs of America to reach 3.6 million kids at clubs nationally. The CD-ROM-based

• Agencies

  Home Depot to Launch DM Campaign with TLC

  As part of its partnership with The Learning Channel, Home Depot will launch a co-branded direct mail campaign with mail pieces themed to television programming.

• Momentum Worldwide Names Steve Hunt to New Creative Post

  Momentum Worldwide has promoted Steve Hunt to the newly created position of chief creative officer of Momentum Worldwide. Steve Hunt Hunt had been the

• Agencies

  Burger King Serves Soldiers in Middle East

  U.S. soldiers stationed in the Middle East get a special promo featuring Burger King. The foodservice operations of the Army & Air Force Exchange Service

• Agencies

  KOOL Kicks Off 15-City Tour

  The KOOL brand is once again hosting its national spades card tournament. The 15-city tournament, Play On The House Spades Slam, attracts spades players

• Kraft Backs Certified Coffee

  Kraft Foods is promoting sustainable coffee production through a partnership with conservation group The Rainforest Alliance. Kraft will launch 100% certified

• Agencies

  Splenda Samples Via Coffeehouses

  McNeil Nutritionals woos coffee-drinkers in six cities with on-pack samples of Splenda sweetener. A month-long sampling effort through coffeehouses in

• ConAgra Signs Womack to Pitch Banquet

  ConAgra Foods signed country singer Lee Ann Womack to pitch Banquet Homestyle Bakes meal kits. Womack’s first appearance on behalf of Banquet was the

• Equity Firm Buys Stylin’ Concepts

  (Catalog Age) New York-based private equity firm The Riverside Co. has acquired Stylin’ Concepts, an Independence, OH-based cataloger of parts and accessories

• Smith & Hawken Launches Wholesale Unit

  Smith & Hawken, the garden supplies cataloger and retailer, has entered the wholesale business. The firm