Chief Marketer Staff

• Live from Orlando: Experian Debuts Two B-to-B Products

  Experian Business Information Solutions has launched two new tools

• What The Customer Wants

  Marketers are facing a panoply of regulatory challenges, thanks to legislative efforts such as the do-not-call list and anti-spam laws. At our first agency

• Live From Orlando: Another CRM Saab story

  Two years ago, Saab examined its prospect market, and realized that it could not outspend its much larger competitors in general advertising outreach.

• List and Database News

  Central Park Conservancy Donors This new file contains the names of42,000 active donors to this organization that’s devoted to keeping up New York City’s

• Email

  Short Cuts

  E-mail provides the greatest return on investment of any medium, especially when sent to customers, according to a new response rate survey from the DMA.

• Short Cuts

  Influent Inc., formerly Interactive Teleservices Corp, has launched its first offshore call center in Manila, Philippines. The center offers 225 full-service

• Live from Orlando: Melissa Data Releases IP2Location

  Melissa Data has released IP2Location, a database product that enables Web sites to identify the geographic location of their visitors using IP addresses.

• Live From Orlando: The Beat Goes On

  If the anti-e-mail lobby was around yesterday, its members weren

• Live From Orlando: Pushing the Envelope

  Oh, some may grouse at the location of this year

• Losing on Lots of Loot

  Over the past 15 years, IMI International has completed hundreds of studies on the impact of the number of total prizes on consumer participation. These