Marketers are facing a panoply of regulatory challenges, thanks to legislative efforts such as the do-not-call list and anti-spam laws. At our first agency leader roundtable recently, Direct asked how these challenges were affecting clients’ business and what impact they had on customer relationships. Participating in the discussion were Howard Draft, chairman and CEO, Draft Inc.; David Finkel, chairman & CEO, Brann Worldwide; Carla Hendra, president, North America, OgilvyOne worldwide; Larry Kimmel, chairman and CEO, Grey Direct; Pam Larrick, CEO, MRM Partners Worldwide; and Daniel Morel, chairman and CEO, Wunderman. For more from the roundtable, see the Oct. 15 issue of Direct.
LARRICK: More and more, clients are beginning to say, gee, we
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