Chief Marketer Staff
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MailNet, Nissi Team Up for Church Marketing
Mailnet Services Inc., Nashville, TN, has teamed up with J.Nissi Corp. to launch a national program to allow churches to automate their marketing and
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Agencies
Breaking Through
Sending an e-mail marketing campaign is one thing. Thanks to spam filters and consumer overload, getting those messages to their intended recipients and
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Agencies
Anti-Spam Maven
Spam has become a topic of public debate over the last few months on Capitol Hill. Consumers and e-mail marketers are thrashing out issues to find common
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Agencies
Vermont Teddy Bears Down on Gift Market
Despite its slogan that it is the creative alternative to flowers, Vermont Teddy Bear entered the blooms business in August by acquiring Calyx & Corolla.
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Traffix Reports 400% Income Surge
Traffix, Inc. reported net income of $662,000 for its third quarter, up 400% from $108,000 last year. The online marketing and database management company
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Agencies
The Real-Deal Catalog
Using real women as models and asking inbound callers to carol for trinkets are among the ways women’s sporting apparel cataloger Title 9 gets consumers
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Agencies
Multimedia Strategy Helps Sure Fit
A multimedia effort combining print, television, catalogs and retail promotion has helped slipcover maker Sure Fit brand its own products so that they
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Agencies
View From the Top
When Direct gathered six of the industry’s top DR agency honchos in one room for our first annual direct marketing agency roundtable, we weren’t quite
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Agencies
Raising a Glass to E-mail Newsletters
Merryvale Vineyards LLC has discovered that e-mail is the best way to intensify its relationship with consumers and keep them tasting and buying. Plus,