Chief Marketer Staff
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List and Database News
Mrs. Fields Gourmet Gifts These 78,179 individuals have purchased chocolate chip cookies and other baked goods through this catalog. The source is direct
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Agencies
Techno Bazaar
Direct marketers can perhaps be forgiven if they’re getting just a little jaded. Two years ago, many still saw the magic in cookies, search engine marketing
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Agencies
Is DM Your True Calling?
Ever wonder if you were truly meant for a life of direct marketing? By completing the following test, modeled after the personality quiz designed by telepsychologist
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Judge Orders P&G to Revise Promo Materials for Prilosec
A federal judge in New York City last month ordered Procter & Gamble to halt ads for its new over-the-counter heartburn medicine, saying the slogan used
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Consumers Favor Do-Not-Spam Registry: Survey
Sen. Charles Schumer (D-N.Y.) has renewed his offensive against junk e-mail, citing a new survey that says 75% of the nation’s Internet users want a national
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Agencies
McDonald’s Plays Monopoly Againwith Best Buy
McDonald’s Corp. today launches Best Chance Monopoly with electronics retailer Best Buy as partner for the four-week game. Prizes include cash ($50 to
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Live from Orlando: The DMA May Sue Over California Spam Law
(Direct Newsline)The Direct Marketing Association is considering a legal challenge to the new California spam law, SB 186, by state Sen. Kevin Murray
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Agencies
A More Effective Path
If someone had told the forefathers of direct marketing there would be a day when it will no longer be necessary to spend money to guess who might be
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MailNet, Nissi Team Up for Church Marketing
Mailnet Services Inc., Nashville, TN, has teamed up with J.Nissi Corp. to launch a national program to allow churches to automate their marketing and