Chief Marketer Staff

• DMA Introduces New Telephone Guidelines

  The Direct Marketing Association, after securing unanimous board approval, has made several changes to its telephone marketing guidelines. In some areas,

• McDonald’s Sales Up for Third Quarter

  McDonald’s Corp. reported its best quarterly performance this year as third quarter same-store sales rose 9.5% in the U.S. and 3.9% worldwide. System-wide

• ICT Group Takes a Loss in Third Quarter

  ICT Group Inc., Newtown, PA, generated $73.3 million in revenue, down slightly from the $74.1 million it pulled in during third quarter 2002. The company

• Coca-Cola Says Sorry to Yao Ming

  Coca-Cola has apologized to Yao Ming, the Chinese basketball star, in a settlement that ends a legal spat over the use of his image and name without permission.

• NYC Marathon Lands $30 Million and First Title Sponsor

  For the first time in its 34-year history, the New York City Marathon has signed a title sponsor for the Nov. 2 event. Financial services company ING

• Do-Not-Spam List Now Part of CAN-SPAM: Schumer

  Language involving the creation of do-not-spam list will be part of the CAN-SPAM Act being discussed now by the full Senate, Sen. Charles Schumer announced.

• Cabela’s Mails New Workwear Catalog

  (Catalog Age) Catalog Age has learned that outdoor sporting goods cataloger Cabela

• Can-Spam Bill Passes Senate; Requires Do-Not-Spam Registry

  The U.S. Senate voted Wednesday evening to approve the long-awaited Can-Spam Act. The revised bill calls for the creation of a national do-not-spam list.

• List and Database News

  CBS MarketWatch Lake Group Media is offering the CBS MarketWatch opt-in e-mail list. These investors are interested in timely financial news. The file

• Harris Interactive Reports Revenue Increase

  Harris Interactive, the Rochester, NY-based research firm, reported second-quarter revenue of $33.3 million, a 10% increase over the same period last