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Chief Marketer Staff

  • J. Jill Group Takes Loss as Merchandising President Leaves

    J. Jill Group, Quincy, MA, reported a third quarter net loss of $2.9 million, compared with $3.6 million in net income a year ago. The Quincy, MA-based

  • Victoria’s Secret Settles with NY AG Over Privacy

    Victoria’s Secret Direct reached an agreement this week with the New York Attorney General over a breach of customer privacy. The apparel retailer will

  • Short Cuts

    Alloy Inc., New York, has tapped Robert Bernard to be CEO of its retail and direct consumer division. Before joining the Generation Y-focused marketing

  • List and Database News

    Roomba M. D. I. has been named manager of the Roomba infomercial buyers list. The file contains the names of consumers who purchased the Roomba Robotic

  • DMA Introduces New Telephone Guidelines

    The Direct Marketing Association, after securing unanimous board approval, has made several changes to its telephone marketing guidelines. In some areas,

  • Vlasic Spurs Trial with SUV Sweeps

    Pinnacle Foods packs an SUV with pickles in an on-pack sweepstakes to spur trial for three new varieties of Vlasic pickles. Thirty five million jars of

  • News Briefs

    ACNIELSEN U.S.: plans to more than double the size of its Homescan consumer panel, the single largest expansion in the history of the service, which provides

  • ICT Group Takes a Loss in Third Quarter

    ICT Group Inc., Newtown, PA, generated $73.3 million in revenue, down slightly from the $74.1 million it pulled in during third quarter 2002. The company

  • Kids are Online in Big Numbers: Study

    In September, more than 27 million Internet users between the ages of two and 17 logged online from home. Twelve million children aged two to 11 accessed

  • McDonald’s Sales Up for Third Quarter

    McDonald’s Corp. reported its best quarterly performance this year as third quarter same-store sales rose 9.5% in the U.S. and 3.9% worldwide. System-wide