Author

Chief Marketer Staff

  • Launchpoint Acquires Zairmail

    Launchpoint Inc., a new hybrid mail services provider, has opened in Portland, OR and acquired the assets of Zairmail, a similar company, for an undisclosed

  • Blockbuster Debuts DVD Ad Program

    Blockbuster Inc. has introduced a new DVD case insert program. The Dallas-based company will offer the inserts in new releases sent to corporate stores.

  • Live from the Folio: Show: The Graveyard of Direct Mail Buffoonery

    (Circulation Management) Some people believe that anything worth doing is worth doing badly. And judging by the stories heard this week at the Folio:

  • List and Database News

    Last Frontier Alaskan Adventurers This file features 713,475 people who have purchased fishing licenses and 143,257 people who have purchased hunting

  • Insert Usage Up: Study

    Consumers are most likely to use advertising inserts when shopping for clothing, groceries and home electronics, according to a new Customer Focus study

  • Short Cuts

    Helene Rosenblum has joined Draft Inc. as senior vice president, group account director. She was previously with Leo Burnett Company for seven years,

  • Maine’s Anti-Spam Law Not Wicked Effective

    Folks in Maine are still experiencing e-mail inboxes bulging with spam even though an anti-spam law went into effect in that state a month and a half

  • News Briefs

    BANK OF AMERICA STUDENT BANKING: has signed for a second year as the presenting sponsor for Game Show Network’s Get Schooled Tour 2004. The tour travels

  • Response to DTC Drug Ads Rising

    Direct-to-consumer pharmaceutical advertising awareness is at an all- time high, with 81% of those surveyed recalling seeing DTC ads for their conditions,

  • Millard Manages Checks Insert Program

    Millard Group’s alternative media division AM/Direct has been named manager of the new Checks in the Mail insert program. Checks in the Mail offers over