Chief Marketer Staff

• The Kindness of Strangers

  There’s nothing like a second chance especially at the hands of strangers. Imagine an SUV full of hipsters running into your living room, right now, and

• Agencies

  DMers Assess Iraq War Damage

  The war in Iraq may be over, but direct marketers are still reviewing the damage. A report from the Direct Marketing Association showed that DMers suffered

• Agencies

  Kraft Cooks Up a Conversation

  Kraft Foods Inc. is using a series of e-mail newsletters to create a dialogue with customers and get them thinking about cooking. The packaged goods conglomerate

• Agencies

  DIRECT listline

  NEW LISTS Pashmina Women’s Accessories These 309,581 last-six-month hotline buyers responded to a telephone offer and bought three full-size Pashmina

• All That Pizazz

  Keynoter Paul Higham says retailers and manufacturers have opposite views of retail marketing. Higham, retired CMO for Wal-Mart Stores and now principal

• Marketing Services

  Bestever, Inc., Rancho Dominguez, CA, appointed Christin Singleton VP-sales. Greenwich, CT-based Classic Sportswear & Promotions appointed Catherine Lief

• Pro Awards 2OO3

  42Best Multi-Discipline Campaign 43Best Use of Event Marketing (5 Venues or Less) 43Best Use of Event Marketing (More Than 5 Venues) 43Best Mobile Marketing

• Agencies

  November 1, 2003

   

• November 1, 2003

   

• Letters to the Editor

  I beg to differ with Joe Tavares. I do get the point. My time is extremely valuable, and I have