Chief Marketer Staff, Author at Chief Marketer

The Fall Crisis

In some ways, this year’s DMA fall conference resembled the one that was held in Chicago in 2001. That event was dominated by 9/11 and the anthrax attack.

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Taking the High Road: Building Loyalty

Have you had sleepless nights lately trying to figure out how to: Get the most value from customers? Create market power? Strangle competitors? Buy the

Campbell’s Family Tradition

History shows that America’s first Thanksgiving was held in 1621. We actually know what they served at that first dinner, and let me tell you, the menu

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U.K. Consumers Tuning In to Interactive TV

U.K. companies utilizing interactive television (ITV) are beginning to see consumers spend money via games, voting and shopping options. Mike Colling,

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Don’t Call DMers Either

Almost 60% of direct marketers surveyed have signed up for a do-not-call list, according to new research from Direct. In contrast, fewer than half of

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West Coast Concerns

As vice president of outbound marketing solutions for San Francisco-based CNET Networks, Markus Mullarkey oversees tens of millions of retention e-mail

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Wientzen Blasts Hartford Courant Story

The do-not-call flap took a bizarre new turn last month when the Hartford Courant reported that 11 Direct Marketing Association employees, including senior

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DMers Assess Iraq War Damage

The war in Iraq may be over, but direct marketers are still reviewing the damage. A report from the Direct Marketing Association showed that DMers suffered

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Business Objects Ad Overlooks Buried Treasure

A classic ad of yore (before my time, honest!) was headed, Profits That Lie Hidden on Your Farm. Many companies attempting to advertise an abstract service

In for the Long Haul

There was a time when promotion was the short-term tactic marketers drew upon to push the sales needle that extra bit needed to hit a quarterly or annual