Chief Marketer Staff

• Agencies

  Taking the High Road: Building Loyalty

  Have you had sleepless nights lately trying to figure out how to: Get the most value from customers? Create market power? Strangle competitors? Buy the

• Crme de la Crme

  It was 1949 when The Pillsbury Co. ran its first Grand National Recipe and Baking Contest. One-hundred amateur cooks arrived at New York City’s Waldorf-Astoria

• Agency Moves

  Dallas-based hawkeye|FFWD named Kate Shema creative director. Also, Kelly Ash joined as account executive and David Anders as account director. Jeff Webster

• States Scrutinize Gift Certificates

  Retailers will sell $42 billion to $45 billion in gift certificates and cards this year, many through national promotions, according to Boston-based consulting

• Agencies

  Don’t Call DMers Either

  Almost 60% of direct marketers surveyed have signed up for a do-not-call list, according to new research from Direct. In contrast, fewer than half of

• letters

  The case for co-marketing With all due respect, in your roundtable discussions on the evolution of promotional marketing [Brands at the Crossroads, PROMO

• Agencies

  Free Performs Well in E-mail: Study

  Doing an e-mail campaign? Putting the word along with the offer in a subject line is a definite plus, no matter what you’ve heard. E-Post Direct discovered

• Agencies

  C-Store Morph

  Everyone is selling convenience these days. That means new competition for traditional convenience stores, and new opportunities for packaged goods marketers.

• Agencies

  Business Objects Ad Overlooks Buried Treasure

  A classic ad of yore (before my time, honest!) was headed, Profits That Lie Hidden on Your Farm. Many companies attempting to advertise an abstract service

• Tennis, Anyone?

  Pepsi Cola Co. has decided not renew its multi-year deal as the exclusive soft drink sponsor for the U.S. Open Tennis Championships. The deal expires